Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
Category Archive: Social Media
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19–25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase—‘Hello, Future’.
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.
P&G Future Friendly yesterday, April 11, announced a national partnership with Recyclebank in the U.S. to reward people for taking everyday conservation actions. The partnership, which follows a successful collaboration between Future Friendly and Recyclebank in Cincinnati that enhanced the city’s recycling efforts, will help inspire residents nationwide to adopt recycling practices while rewarding households for reducing waste.