IKEA has launched a series of small joyful promotions both as part of its previous campaigns and as standalone mini projects. Kicked off in three different countries, the UK, Poland and France, these initiative are revolving around cats, chairs and carpool, and are united by one thing—the company’s strong dedication to delivering comfort by being eco-friendly (as well as simply friendly), loving and proving the durability of its furniture.
Category Archive: Social Media
Kraft Foods is extending its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition. Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.
In November 2010, Bombay Sapphire, which made an awesome sea-life inspired 3D projection onto the Queen’s House at the Old Royal Naval College in London last fall, issued a call for new stunning ideas to be converted into a three-dimension visual picture on one of the most iconic buildings of the world. On April 1, the winner was selected—Facebook community, which voted for the most stunning work, chose the concept of the Cube of Rubic projection conceived by Erjola Veliaj from Albania to be the next Bombay Sapphire’s 3D installation.
Beginning March 31, the Coca-Cola Perfect Harmony collaboration invites American Idol fans to help write a new song for Coca-Cola that will be performed during the show’s season finale May 25 at 8/7c on FOX. Fans can visit www.AmericanIdol.com where they can listen to the opening segment of a song penned by multiplatinum singer-songwriter Taio Cruz.
To continue the philanthropic legacy of parent company Starbucks, Seattle’s Best Coffee is giving back to communities nationwide with the launch of the Brew-lanthropy Project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.
The smart brand, which last year started a war against dumb, is now getting more friendly and romantic. It kicked off a lovely international campaign developed at BBDO Berlin and revolving around travelling together in a car, which is designed just for couples, trying something new and being unique. The tagline of smart fortwo’s advertising push, which was launched across multiply media including print, online and TV, is ‘smart fortwo—A big idea for…’ mirrors the light-hearted and adventurous nature of the brand.
IKEA is about to find out, who is the messier sex, women or man, at home and suggest solutions to stop all the arguments on this issue. The brand teamed up with the Mother London agency to kick of the latest integrated marketing campaign build on the ‘Peace, Love and Storage’ idea in online media, print and TV in the UK. The official launch of the humorous promotion is slated for tomorrow—April 1 is the international All Fools’ Day, which is a perfect occasion to launch such campaigns.
On March 29, Skype introduced its all-new service entitled ‘Skype in the Classroom‘ and catering to the modern-day needs of teachers. The launch was preceded by the testing period of the beta version that had been launched in December 2010, which proved a success since about 4,000 teachers signed up for the project.