Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique collaboration are unveiled on the brand’s Facebook page, with two of them even appearing in magazine print ads (a lady wearing a summer hat/fruit gum and a picture of a giant octopus seizing a ship in the sea/mint gum).
Category Archive: Social Media
Jamba Juice Company announced the launch of its ‘Ambassadors of Wow’ campaign across the U.S.—a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand. The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating ‘wow’ through support and involvement within their communities.
Today General Mills, one of the world’s biggest food brands, announced the huge success of its G-WIN Innovation Portal. This web destination was launched back in 2009 with the aim to help the food producer establish close collaboration with inventors to find fresh and sustainable ideas. General Mills were looking for the solutions on the issues such as «product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry».
The world has a plethora of mysteries, which have been intriguing people for centuries. One of them—loss of one sock from a pair—has been recently solved by GE (General Electric), one of the leaders in the domestic and home kitchen appliances industry, in the tongue-in-cheek campaign launched on www.sockloss.com website to support people whose socks just vanished and give them recommendations on how to stop the tendency.
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.