From time to time, brands invite their consumers to assist them in developing new products—as a rule, fans create package or apparel designs, commercials or even flavours of drinks, while naming usually remains in the domain of the brand’s creative team. adidas UK decided to step further and is now offering football fans a life-time chance to give a name to the official matchball of the London 2012 Olympic Games. Quite a bold step since the ball is not only the brand’s product, but a part of the international sports history as well.

It’s not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but their bags are packed, and they’re ready to go. Over the next ten months, Canadians are invited to join M&M’S® Spokescandies Red, Yellow, Blue, Orange and Miss Green as they criss-cross the nation and follow them on their new Twitter account, @mmscanada. The Spokescandies will tweet their travels, post photos and postcards, and ask Canadians to tell them where they should head to next.

On February 16, at Humbolt University in Berlin, Germany, Google announced it is launching a new online service for publishers and users of all kinds of digital content. Google One Pass is aimed at providing the widest freedom possible to publishers of the content in terms of setting prices and choosing the subscription types for the content they offer. As far as users are concerned, Google says they will benefit from One Pass as they are granted access to the paid content across different platforms just by entering the same login and password.

Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.