The two Italian brands, well-known for their recognizable, flawless industrial design—the automaker Fiat and the appliance company Smeg—have given a second birth to a classic car model Fiat 500, turning a front part of it into a retro-styled mini refrigerator that can serve as a nice interior decoration for any bar or a house.
Category Archive: Marketing
Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.
As the 60th Cannes Lions Festival of Creativity has entered its second day after the opening this Sunday, June 16th, the shortlists in five more categories (Creative Effectiveness, Media, Mobile, Outdoor, PR and Press) have been revealed today, following the announcement of the shortlisted finalists in the Direct, Innovation and Promo & Activation categories. The first winners are to be named tomorrow, on Tuesday, June 18th.