Lexus is launching a global brand campaign “Amazing in Motion,” which comes as reinterpretation of the brand’s dedication to technology, craftsmanship, art and design. As part of it, the auto giant presents an array of new marketing initiatives ranging from pop-up retail spaces in select global cities to a lifestyle magazine to short branded films.
Category Archive: Marketing
Mountain Dew takes its relationship with the modern youth culture to the next level by launching a new online platform Green Label, which encompasses the spirit and philosophy of the three brand’s ongoing programs Green Label Sound, Green Label Art and Green Label Exclusives. The lifestyle hub, developed and run in partnership with Complex Media, is designed to cover the latest news and emerging trends across sound, action, art, style, and places.