Sprite has launched an international campaign calling younger consumers to listen to their own desires and follow their own truths. The effort dubbed “Obey You” includes a series of 20 films, where the voice behind the camera—the voice of Sprite—encourages teens and young adults to stay true to themselves in any situation of life.
Category Archive: Marketing
Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.
The Italian fashion house Versace is unveiling a new collection of luxury furniture pieces in its new promotion, rolling across multiple channels. Acclaimed LA-based artists and designers Nikolas and Simon Haas have created a range of lavish Versace Home pieces for those who adore the opulent merge of gold and leather. The brand’s creative partnership has been described on Facebook page and Versace’s website that feature photos from the capsule collection’s launch and hi-res images of the pieces.
IKEA UK is unveiling a new phase of the last year’s campaign focused on outdoor living solutions. The new chapter of the promotion, “Make more of your garden,” is inspiring consumers to treat and furnish their garden spaces just like any room inside the house. The major element of the latest installment is a surrealistic “thriller” music film that narrates a story of a battle between a typical English family and mischievous garden gnomes.