Chevrolet is launching a fresh positioning under a new tagline, «Find New Roads,» which replaces the previous widely criticized motto, «Chevy Runs Deep.» The switch is to help the brand to resonate with the international market. The company sells its vehicles in over 140 countries and wants to move away from the American patriotic messaging it used before.
Category Archive: Marketing
In 2013, Lamborghini is celebrating its 50th anniversary and hosting a series of events and promotions to mark its birthday. The iconic luxury sports car brand has released a video teaser, in which it showcases its achievements in car building and looks back at its history. Lamborghini has also launched a dedicated website, www.lamborghini50.com with information on the event, which will become the culmination of the year-long celebrations, hosted in Italy and abroad.
Starbucks wants to give its consumers a new reason to love Mondays. The coffee chain has launched a new campaign in the UK, inviting its customers to buy a Tall latte, which normally costs £2.10, for just £1.50 on Mondays. To promote the new offering, which also includes other benefits such as 50p off breakfast items and a free iNewspaper on specific Mondays, the company has launched a nice campaign developed by AMV BBDO to remind us of the great things, which happened on Monday.
Not many people have an opportunity to see the behind-the-scenes, backstage life of great music stars, and in fact this life is full of difficulties, hard work, search for inspiring and more. The new TBWA\Chiat\Day’s campaign #TheWorldIsListening for the Recording Academy’s 2013 GRAMMY Awards telecast revolves around the quiet moments of self-reflection of the megastars and emerging performers, their work beyond the stage.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country. The change for the Aussie nickname has been made as part of the DDB Australia’s campaign launched to celebrate the national Australia Day (celebrated on January 26) at McDonald’s.
Electrolux is announcing a new theme for its annual design competition. In 2013, creative minds in design will be developing their futuristic and ground-breaking solutions under the theme of Inspired Urban Living, which has inspired many projects by other brands including BMW and Audi to name but a few. The winner of the competition, which is now in its 11th year, will walk away with 5,000 euros and a six-month paid internship.
After the holiday frenzy, silence is the one of most wanted things. Today, January 7, the Selfridges retail chain is launching the “No Noise” shopping experience, which will be running through the end of February. The idea behind the initiative is simple—to give shoppers an opportunity to choose the products in the comfortable stress-free environment, free of unwanted talk, messages, advertising and simple noises (for maximum effect, shoppers are asked to leave their shoes, phones and other hi-tech things that create noise ).