Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.
Category Archive: Marketing
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.
Gap celebrates the school season and promotes its new fall collection for kids by launching the Shine On campaign in the USA and Canada. The new promotion, which basically syncs with the brand’s Be Bright positioning for older consumers, features kids ranging from one to 12 years old, who are spreading joy around themselves and painting a mural on the campus of Daniel Webster Middle School in Los Angeles with vibrant colours.
It’s nearly impossible to create a better beer formula, but creative minds can offer new approaches to take the beer drinking process to the next level. As part of its Ideas Brewery project, HEINEKEN is challenging innovators from all around the globe to think and offer some new draught beer experiences. It is the second Open Innovation Challenge within the project (in April, when the Ideas Brewery was founded, the company called beer fans to create the innovative packaging for beer), and the beer maker wants contestants to use all their talent and technological solutions from other fields, the entertainment and gaming industries to name a few, to develop a truly stunning experience.
The article is written by Douglas Kaufman, Head of Communications at Cocoon Group
About 30 years ago, my parents took part in a Jack Daniels promotion in which they ‘bought’ one square foot (a foot is about 1/3 of a meter, for the non-Americans reading this article) of genuine Lynchburg, Tennessee property in exchange for their signature and address. The promotion featured a realistic looking title to the land and probably came with some sort of gift-giveaway -both of which were chuckled over, brought home, and promptly forgotten about.
The article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
More and more there are examples of past “new and improved” innovations, if you will, that are today being turned on their heads. What once was considered to be an improvement is now being proven to not necessarily be the best.