adidas, the official sponsor of London 2012, has signed the biggest print advertising deal of the 2012 Games, which launch today, July 27. The sportswear apparel manufacturer will feature its prints on the Metro cover every day the main Games last, 17 days in total, celebrating the Team GB athletes and sport activities on the whole.
Category Archive: Marketing
Levi Strauss kicks off a new stage of its ‘Go forth’ campaign by Wieden & Kennedy that was first launched in 2009. In 2011, the company used ‘Now is our Time’ message to encourage youth; this year, it is adding a new, more product-related slogan: ‘This is a pair of Levi’s.’ The new slogan will appear in ads not only for Levi’s jeans but also for dresses, shirts and nondenim items.
Intel is taking visualizing of the social media presence to the next level. Following the launch of the ‘Museum of Me’ project and the ‘Your Digital Life’ app, the tech giant sings a song about you. Intel Me The Musical brings your timeline to life and allows you to “re-experience your life like never before.”
Duracell has launched a campaign revolving around the ‘always powered’ theme to promote the Duracell Powermat wireless charging system, which allows your mobile devices to be charged 24/7. In the new ad, the brand focuses the opportunities the product provides rather than emphasizes the device itself, and the appearance of famed rapper Jay-Z in the end of the video makes us want to buy Duracell Powermat right now.