Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way.
Category Archive: Marketing
The article is written by Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, part of Schawk, Inc.
The power of packaging to tell a story and engage with consumers is sometimes undervalued. And yet when a product is on the shelf, sitting next to its rivals, this is the point when all of a brand’s marketing and advertising comes together; the moment of truth when the shopper’s choice will decide whether investment in the brand really worked. Even as more and more shopping shifts online, the product image will always be the last thing a customer sees before making their selection.
The article was written by Emily Stubbins, Executive Brand Strategy Director at Hyperquake, USA
In a recent conversation among colleagues – sparked, in part, by the release of the new “Avengers” movie – an interesting subject came up: If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”