The biggest cinema fan in the beer family, Stella Artois in partnership with film platform MUBI is kicking off another project revolving around the cinematic theme, which comes as an addition to a range of similar initiatives launched in the previous years. The new project is not related to the Cannes Film Festival as might be expected (being the official sponsor of the event, each year the brand launches a campaign ahead of the festival, which is traditionally hosted in May), and is more like a spin-off of a successful initiative, launched by the brand in summer 2011.
Category Archive: Marketing
The article is written by Darren Foley, Managing Director at Pearlfisher, London
We often talk about great brands as icons. Well-respected and loved, they enter into our culture and consciousness to form reference points that shape our existence. Over time, brands with a specific provenance can become national treasures, symbols that represent our world.
Google celebrated the Fool’s day on April 1 with a range of fake products and services promoted online. Among the products offered were such innovations as Really Advanced Search, Kangaroo Camera Task Force, Interplanetary Analytics, Rotary Phones Site Optimization, Chrome Multitasking Extension and Google, Now With More Fiber, Mayors Like the Idea.
Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.
The article is written by Craig Swanson, Creative Director, Partner of Toniq LLC, USA
Kenneth Burke, the renowned 20th century literary theorist, defined man as the “symbol-using animal”. There are profound implications to this statement, but let’s consider just a single aspect: the idea that each little package of symbolic content we create is, cell-like, filled with meaning that far outweighs its small size and seeming single purpose.