PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.
Category Archive: Marketing
The article is written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”
Since 2007, every year in late March the world celebrates WWF’s Earth Hour with a global voluntary environmental action of switching off the lights. As part of this year’s Earth Hour global celebration slated for March 31 (8.30pm–9.30pm) people all around the globe are invited to participate in a new activity, the ‘I Will If You Will’ activity, which encourages them to make commitments and promise to do something unusual if the others will pledge to take ‘green’ actions’ to save. The new platform, created in partnership with Leo Burnett and launched at youtube.com/earthhour, is open for everyone who wishes to inspire their friends, family and just people around to set personal sustainability goals.
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Feeling under pressure? Caught up in a frenzy of non-stop socialising on Facebook, Twitter and Yammer? Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands. It’s at times like this I long for Icelandic singer-songwriter Björk’s calming lyrics, ‘It’s, oh, so quiet shh, shh. It’s, oh, so still shh, shh. You’re all alone shh, shh. And so peaceful….’
Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.