Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Category Archive: Marketing
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.