LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
Category Archive: Marketing
Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across the USA and through Walmart.com. The ‘Get on the Shelf’ competition, headed by @WalmartLabs, the company’s digital technology division, will be rolling out until February 22—entrants are invited to introduce their own inventions (they should to relate to one of the Walmart categories, ranging from apparel, electronics, toys and more) in their videos.
Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco
There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from January 13 to February 1 on the H&M Design Award website.
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Over the past three years, marketers have focused on delivering promotions, price cuts and additional value for consumers more than anything. This approach has been necessary to a large extent but much of it has also been done at the expense of brand building.