In a first for the automotive industry, Citroën UK has created a series of ‘cinemagraphs’—subtly moving images—to present the boldly-styled New Citroën DS5 in a uniquely eye-catching format.
Category Archive: Marketing
Starbucks, which started celebrating Christmas with a nice tech piece (the coffee giant launched a mobile device app which animates characters on seasonal red cups in the U.S. and Canada), is planning to continue to enhance consumer experience with technology next year with introduction of it mobile app payment system to the UK market on January 5, 2012. The new service comes on the heels of the recent announcement about the upcoming launch of the My Starbucks Rewards program across the country.
Old Spice believes that having a deodorant with a great smell is not enough to start using it—sometimes, it simply gets lost in a bathroom or a suitcase or its packaging is so slippery that you just can’t grab it. So, the brand is launching a new accessory, the Bear Deodorant Protector, which will help men always have their Old Spice ready to hand—starting today, November 23, the new offering is available for just $19.99. The new item looks so meaningless, that it seems to be just a joke. But no, “this product is real and is available for purchase” from Facebook, says the promotional video, which plays up the retro vibe. And when you don’t use your antiperspirant in the new case, you can just look at the bear “as long as you want until you need more deodorant.”