On the threshold of its next sports car codenamed FT-86 launch, Toyota has rolled out a promotion social game. Facebook-tailored game where users can experience driving the FT-86 II Concept is the world’s first ever 3D social racing game.
Category Archive: Marketing
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.
Have your say, share your thoughts with other readers on this article written by Darren Foley, Managing Director at Pearlfisher, London
For nine days each September the London Design Festival showcases a spectrum of international design with the famous Victoria and Albert Museum as its base. A landmark location and a venue of culture, this autumn the museum is also the host of a major new exhibition on Postmodernism.