Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer.
Category Archive: Marketing
Global alcohol manufacturers pay attention not only to the amount of drinks they sell, but to responsible drinking as well. One of them, AB InBev UK, has initiated a study, conducted by Populus and Mumsnet, to reveal what influences young people’s attitudes to drinking and what they consider the most reliable source of information when it comes to talks about alcohol. The study revealed, that young people in the UK believe parents educate them better on the alcohol consumption issue than teachers or even health advisers (31% compared to 9% and 9% respectively)—but it’s better for them to source advice from other parents (37%), shared through a website (82%). To encourage the talk, AB InBev UK launched a new project dubbed Family Talk UK on the Facebook platform, where parents of teens are able to get advice related to the theme.
Manufacturers are seeing a rapid expansion in the number and scope of regulations around product and packaging recycling, such as the European Waste Electric and Electronic Equipment (WEEE) Directive. SAP AG is helping Panasonic comply with these worldwide product end-of-life regulations and retailer mandates with the SAP® Recycling Administration application. In addition to compliance, the application helps Panasonic to be more efficient and reduce both recycling and operational costs. The use of the software drives excellence in recycling and reuse, which is an important aspect of any customer’s sustainable supply chain and products business case—with the ultimate goal of protecting the brand while designing, manufacturing and distributing innovative, safe and compliant products.
New York-based brand design consultancy Little Big Brands announced today the addition of industry veteran Crystal Bennett to the firm. Bennett, who joins from global brand consultancy CBX, where her sales efforts led to more than doubled revenues, has been named partner and director of business development.
