The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.
Category Archive: Marketing
Giant companies provide vital support to small enterprises, giving people behind them with an opportunity to expand their business and make it big, doing small things. The team of big corporations, which already includes Cisco, American Express and Facebook to name but a few, is now joined by Dell, which is offering small businesses in the USA a chance to win $25,000 in its products preloaded with Windows 7 Professional & Office Home and Business, a $50,000 prepaid card from MasterCard, and their own online reality show. The submissions to the America’s Favorite Small Business competition are accepted on a dedicated page on YouTube through September 11.
Today, when the number of consumer brands, people and trends is huge and the army of their fans is tremendous, the question of which of them is most well-liked pops up. Following other news websites, Bloomberg Businessweek created its own list of things popular in America now (taking 2010–2011 as the time span), scaling them from 0.75 to 14,594,874,110,347 based on their sales, presence on the market, in social networks, etc.. The rating is “a deep dive into what’s totally beast, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share.” The entries are not competing with each other, there are just figures, which represent commercial growth or a range of other indicators.
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Packaging that Sells bridges package design with brand strategy and real-world examples of the powerful influences packaging has on consumer buying decisions. This conference is the go-to source for insights, inspiration, connection-making opportunities and superior education for brand marketers and their package design and development teams.