You are welcome to share your thoughts on this article written by Alasdair Lennox, Creative Director at FITCH Europe and Russia , London
Category Archive: Marketing
Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in the design industry in our days. The signature element—the two little crosses representing eyes—have been already featured on a number of bottles, apparel and merchandize by brands including Dos Equis and Nike to name but a few.
Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects revolving around music), has kicked off a new campaign, celebrating the brand’s partnership with Universal Music, on social media platform. As part of it, Seat is offering its followers on Twitter and Facebook a chance to listen to up to 750,000 music tracks, presented by Universal Music—all this for visiting local dealers and booking a Seat test drive.
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking. Tapping into the popularity of programs like The Great British Bake-Off, Stonegate, the brand owner, is hoping to encourage consumers to buy multiple eggs for different purposes. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.