Category Archive: Marketing

76% of new FMCG products launched between 2011-2013 failed within a year, Nielsen “Breakthrough Innovation 2014” report finds

Researchers behind the Nielsen Breakthrough Innovation Report for Europe 2014 have analyzed 12,000 FMCG product launches across Western Europe and revealed the trend that about 66% of those products never reached the sales volume of 10,000 items, while 76% of those new launches never survived the first year of their marketing lifecycle.

Continue reading →

Four newest post-demographic trends versus conventional demographic models

A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free «consumer base» that requires different marketing approaches. Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then?

Continue reading →

What Russian design experts think of the Official Emblem of the 2018 FIFA World Cup Russia

On October 28th, Russia unveiled the logo of the upcoming international football championship to be hosted in the country in a four-year time. The Official Emblem of the 2018 FIFA World Cup Russia was revealed by FIFA president Sepp Blatter during a popular evening show on the state-owned TV channel «Pervyi Kanal»—surprisingly, over a video feed from space… where Russian astronauts from the International Space Station «Mir» actually «showed» the logo to the planet Earth. 

Continue reading →