YouTube is providing filmmakers and cinema fans from all around the globe with an awesome opportunity to watch shorts, screened at the 2011 Tribeca Film Festival, online. Those, who will not be able to attend this year’s event, which is taking place in NYC April 20-May1 and marks its 10th anniversary, can visit a the Screening Room channel on YouTube and so in some way feel the spirit of the festival, which was co-founded by Robert De Niro back in 2002.
Category Archive: Marketing
One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of the project and is encouraging Americans to visit the dedicated hub and vote for their favourite short movie by sending text messages—the team behind the winning work will head to a major film festival this summer where their movie will be screened.
In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts. While the first of them provides a retrospective look at the history of cinematograph with its numerous projects and hilarious retro-style campaign as well as pays tribute to the recent accomplishments in the industry by supporting the Cannes Film Festival, the second one, which also celebrates the legendary movies through its Grolsch & LWLies Presents club, from now on is mainly focused on the future. The iconic Dutch beer brand is now sponsoring the 54th San Francisco International Film Festival (SFIFF) and also presents a new program dubbed ‘Grolsch Film Works’ to give a hand to emerging cinema talents.
Miller Lite is encouraging beer drinkers across the USA to ‘save their summer’ by collecting Taste Points and submitting them for the chance to win epic prizes. The program running from May 1 through July 31 allows legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of daily and weekly, or one of three epic prizes.
Dr Pepper Snapple Group and national nonprofit KaBOOM! announced the availability of nearly 2,000 grants to communities across the U.S. through Let’s Play, a community partnership led by DPS to help get kids and families active nationwide. Starting yesterday, April 21, communities can apply online for various levels of financial support at www.LetsPlay.com.