For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.
Category Archive: Marketing
A new website has been officially launched by packaging design consultancy We Are Pure, as the company continues to work with some of the country’s biggest brands. The new site has been created to act as a showcase for We Are Pure’s innovative designs for the likes of Cadbury, Trevor Sorbie, Speedo and Blockbuster.
As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19–25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase—‘Hello, Future’.
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.