Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez—and her amazing legs— will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.
Category Archive: Marketing
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth®’ campaign (read more about the brand’s involvement in the movement in 2009 and 2010).
If you can’t push your principles forward in the society where you created them, go and set up a new community to promote them. Diesel presents the follow-up of its ‘Be Stupid’ movement, which totally supports the above-stated motto, by launching ‘Diesel Island’ campaign on its website and in prints. This is a story of young adults, who are bored of keeping to the principles of the world, where common sense rules. They landed on an island (bought, not obtained by war) to “start a nation from scratch, to take what is great from the countries we know and ditch what is bad, to re-write the laws, and to right social wrongs.” Quite an ambitious goal, isn’t it?
What happens when the Internet giant like Google gets its hands over art—real works of art by the painters of different epochs and countries? It’s not until today that the answer became obvious: today Google Inc. announced in its blog it is launching a new project at www.googleartproject.com—the name that speaks for itself.