Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.
Category Archive: Marketing
In honour of the World AIDS Day, December 1, the charitable (RED) project in collaboration with global brands gave boost to its international program focused on providing help to HIV-infected people in Africa. They have introduced a new twist of the campaign, which has been running since 2006: this time, (RED) wants to bring attention to the possibility of the first AIDS Free Generation in 30 years by 2015, and is encouraging people around the globe to promote the idea by customizing their social media profiles with (RED) avatars, badges and backgrounds as well as buying the branded goods from iconic manufacturers.
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity ‘The impossible is possible— My Life In Game’ on December 1, where the key character is a real person, Lucas Dias, turned into an onscreen hero, is taking up challenges and fights with mean people. The goal is to have more time for his private life.
Avon Products, Inc. launches ‘Avon Voices’, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.
The Levi’s brand, which has recently launched several projects focused and aimed at women, teamed up with the Pictory photography platform to present a ‘Secrets of Inspiring Women’ digital exhibition, celebrating millennial women and paying tribute to their creativity and mentoring power. This online showcase follows the launch of Shape What’s to Come Levi’s project, revolving around the same theme.