Volkswagen Brazil is giving out tickets to the upcoming 2010 Planeta Terra festival to people, who like to use Twitter and do it massively. The auto brand has launched so called “corrida” on the popular micro-blogging platform to be rolling out for four days, November 16-19. People are invited to ‘hunt down’ the tickets for the festival to be arranged in São Paulo this Saturday by tweeting.
Category Archive: Marketing
Casa Rex, one of Brazil’s most creative and renowned agencies, has had no less than ten graphic design projects nominated as winning entries in Creativity International’s 40th Print and Packaging Competition. This is the longest running international Advertising and Graphic Design competition in the world and Casa Rex have just received 4 Gold Awards, 4 Silver Awards and 2 Honourable Mentions.
A plethora of brands create a range of products to pay homage to the cities around the globe—Coca-Cola‘s Fanta Absolut Vodka’s vibrant bottle designs and Nike‘s collection devoted to five NYC’s boroughs come as most notable examples of this ‘geographical’ movement. adidas is not an exception with its City Series editions, which celebrates a range of megalopolises with Boston, London, Tokyo, Paris, Oslo and more among them. Now, the brand decided to step out of the stores and pay tribute to one of the cities by a nice campaign, «We Are London,» which is dedicated to younger generation of pioneering and creative minds.
Pfizer’s birth control brand Alesse is encouraging Canadian young women to think first about launching their own business and only then become mothers. It kicked off a national contest dubbed Start Something with Alesse to provide entrants aged 16 or older with an opportunity to win two grants as support for making first steps toward their career success.
Facebook unveils a new system of messaging, which is sure to be welcomed both by people who stand by emails and those who love chatting online and send text messages. Before the press conference, which took place on November 15 in San Francisco, online mass media was speculating about FB’s possible launch of so-called ‘Gmail Killer.’ But the long-rumoured service turned to be not the case—instead of the new e-mail platform, Mark Zuckerberg introduced “The New Messages” service, which unites virtually all the ways of modern communication (barring video and voice chats).
Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.
Bacardi is launching an innovative, interactive Facebook app that creates, for the first time, one central portal that gives users the ability to organise and share their social life. The Bacardi «Mix-Together» app is a fully functional calendar designed to help organise events and offers the chance to earn «social points» in a variety of ways including through creating events and having invites accepted.