Malibu, the Caribbean rum brand well-known for its creative collaborations with artists and musicians, is going to unveil new festive blends in a few weeks. The introduction of the unique cocktails range, based on the iconic alcohol drink, stands to become one of the hugest and most notable launches of the holiday season since the brand is teaming up with English singer-songwriter and dancer Alesha Dixon and is encouraging its fans to join the celebration—all to make the presentation really huge.
Category Archive: Marketing
During 2009, Holmes & Marchant was approached with a rather unusual brief: to simultaneously design a brand new product and redesign an old one. The client was Grossmith—a perfume brand that had been founded in 1835 and enjoyed almost two centuries of success, but that had closed down in the mid 1980s.
Levi’s released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women face around the world. The results show a surprising generational shift in life priorities and a need for a new, nontraditional form of mentorship. In response to these findings, the brand has launched ShapeWhatsToCome.com, a global online community where Millennial women around the world can connect with peers and mentors to shape their futures.
Being one of the official sponsors of the London 2012 Olympics, Coca-Cola UK is launching a series of projects focused on sports or in some way touching on the upcoming event. Last week, the company kicked off a youth-related initiative in collaboration with StreetGames, and soon afterwards it launched a campaign to bring forth its sports drink, Powerade Zero.
The ‘inner world’ of things we consider unattractive or even disgusting, can be stunning—entrants of the Nikon Small World Photomicrography Competition prove it. To see this beauty, we just have to zoom in. This year, the micro-universe was explored by hundreds of entrants, who submitted more than 2,200 images, unlocking the secrets of the whole universe which we just can’t see with the naked eye. Each of the work was magnificent in its own way, but there had to be just one winner. Jonas King (Vanderbilt University, Department of Biological Sciences, Nashville, USA) with his image of 100 times magnified Anopheles mosquito’s heart colored with fluorescence technology scooped the $3,000 first prize.
Starbucks introduced a new feature to the Starbucks Card Facebook® App that makes it possible to buy a friend a treat from Starbucks without ever leaving Facebook. Available in the U.S. and Canada, users of the app now have the ability to load $5 to $500 directly onto a friend’s registered Starbucks Card as a gift. The “Give a Gift” update to the Starbucks Card App takes the honor of being the 100th launched idea from the popular community site, My Starbucks Idea.
Nike teamed up with creative agency Wieden + Kennedy Shanghai to make a hilarious gift to the fans of the iconic sportswear brand and comic books. The creative unit collaborated with artist and animator Anthony Francisco Schepperd to make a vibrant graphic novel, which features the celebrated Chinese hurdler Liu Xiang, “more than a flying man,” turned into a super hero of modern times.