Hugo Create kicked off the 17th round of its global design contest, taking music as the basic theme for artists and illustrators to employ. The starting point of the previous ‘cycle’ (Motion of sound) was tunes as well, and this quite surprising that the brand has asked creatives to develop their works around music again since it never uses one theme for two times in a row.
Category Archive: Marketing
Kraft Foods launched a worldwide initiative to celebrate play and fight world hunger. Through an app on Kraft Foods’ corporate Facebook page, the company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme’s Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day.
Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.
IKEA USA announced the launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. The national program consists of a range of contests and activities, giving IKEA employees the opportunity to get further engaged in local community initiatives.
Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas. Launched earlier this year, the Huggies MomInspired Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”