29-30 June 2010, Grand Hall, Olympia London — The NMA Digital Strategy Theatre at the Online Marketing Show 2010 will look at how leading brands are developing their digital strategies to accommodate the latest developments in interactive communications.
Category Archive: Marketing
The coffee brand Tchibo invites Internet users to grow a virtual coffee tree on the Tchibobean.ru website — registered users are given 5 beans to plant and then cultivate them to get more coffee. Like it is with other online games, for a better result the tree should be watered, fertilized and protected from moles.
Gillette Venus is teaching young ladies how to attract attention of guys and be queens of the situation. The brand has launched its “Dating School” on the Gillettevenus.ru website, where it gives tips on how to arrange a date and what to do after it. The Russian-speaking visitors can read articles and share their own ideas on the forum as well as have fun playing a variety of games on the dating theme.
To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional «road trip» on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.