Released earlier in June, the annual report Best Global Green Brands 2014 developed in collaboration between branding consultancy Interbrand and financial advisory firm Deloitte, unveils 50 leaders of sustainable practices who also manage to deliver on customers’ expectations.
Category Archive: Marketing
The independent regulator for the UK communications industry, Ofcom, has conducted a survey on the knowledge and confidence of digital communication technologies among nearly 2,000 UK adults. In general, teens of 12-15 years old are the most tech-savvy respondents, while people aged 55 years old and over are losing their confidence in mastering new digital tools and devices.
Fairtrade Foundation, the UK-based charity and the flagship organization setting the standards of fair and equal labour across the developing world, is celebrating its 20th year and launching a new website. Vibrant and bold colour scheme is supported with the confident core message — ‘unlocking the power of the many’ — which sets the tone and direction of how the site looks and works.
Oakley has teamed up with Designboom for a new competition that is engaging all design disruptors as part of its ongoing campaign “Disruptive by Design.” The entrants are invited to submit their concepts driven by innovation and a radical new approach that challenges the possible and broadens the horizons.
French apparel and accessories house Hermès, which is better known for women’s scarves and bags as well as luxury home accessories, has launched an app that is supposed to help all men to look truly classy. The application aptly called “Tie Break” is educating male consumers on how to choose a tie and execute various knots.