Vans is set to teach its fans about all kinds of things with its new original series of bit-size tutorials titled “How to Do Everything in the World.” The series focuses on “the unique aspects of Vans’ brand of youth culture,” captured and illustrated by the protagonist, a quite aggressive middle-aged man, Gavin McInnes.
Category Archive: Marketing
Warsaw-based Rip Curl Pro Store of sportive apparel has teamed up with Havas Worldwide Warsaw to enable visually impaired customers to see the color of their latest collection, which is all built around the vibrant shades. As part of the Color is for Everybody effort, the name of the color was printed in the Braille alphabet onto a special tag so that people, who can’t see, could read it with their fingers.
The Alliance for Cancer Research, APREC, has tapped global pop star and breast cancer survivor Kylie Minogue to front a new campaign that puts a song up for auction for a good cause. As part of the “One Note Against Cancer” effort by Publicis Conseil, the non-profit is selling each note from the single, “Crystallize,” composed by Kylie Minogue just for the occasion.