Old Spice welcomes its most popular ambassador, Isaiah Mustafa, back in the new promotion centered around manliness. The ‘»Man Your Man Could Smell Like» has started on an epic trip across the UK to find the manliest man in the world, the Gentle-Man. Mr. Mustafa is discovering the essence of the genuine gentleman with the public help.
Category Archive: Marketing
IKEA Switzerland aims to battle loneliness this festive season with its newly launched initiative dubbed “No Empty Chairs at Christmas.” The furniture retailer is offering a match-making (not dating) service now, allowing each person who doesn’t have a company on December 24-26 to finally find it through a dedicated site.