The latest report by Nielsen, Global AdView Pulse lite reveals that in the first quarter of 2013 advertising expenditure has been growing on the global scale, showing an increase of 1.9 percent ($76.6 billion) as compared to the same period in 2012.
Category Archive: Marketing
Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.
Vodafone Australia partners with Samsung on a new campaign, Big Life Switch, encouraging consumers to recycle their home electronics. The mobile telecommunications company will host three big events across the country, where consumers will be able to dispose their old gadgets for a chance to receive a brand new Samsung Galaxy S4.
Nielsen, a global consumer insights company, has conducted a survey to define the differences in the behavior of modern shoppers across the globe. The «New Wealth, New World» study, based on opinions of more than 29,000 online respondents in 58 countries, shows that in different regions people are driven by different factors (sometimes, opposite ones) when choosing consumer goods.