Unlike many car manufacturers that hope to engage with the multimillion Facebook or Twitter audiences, Honda Australia has chosen a less popular, professional social-media networking site LinkedIn to promote its new Accord. The brand has collaborated with Leo Burnett Melbourne and ZenithOptimedia to launch a promotional website Honda Accord A-Team, where users (residents of Australia) can sign in with their LinkedIn accounts to enter a contest and win business-technology products worth AUD$3,000.
Category Archive: Marketing
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland. The new effort by Mother is revolving around the idea that any small apartment can be turned into a comfortable and functional space with the help of bright furnishing solutions and wisely designed products from the Swedish retailer.