IKEA Australia builds its new campaign on the “always say yes” philosophy. The retailer is encouraging Aussies to adopt a positive attitude for the year of 2013 (at least) and just let good things enter their lives. The new campaign, developed by The Monkeys, Sydney (the agency behind the hilarious “Have a Gö” promotion), is already launching on TV and in digital (including the heavy presence on the brand’s official Facebook page throughout the year).

Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts. The energy drink is rolling out its initiative dubbed Red Bull Curates: The Canvas Cooler Project in the USA, inviting emerging artists from various backgrounds (and working in different media) to display their art pieces and meet art dealers at the SCOPE Miami fair during Art Basel, an international contemporary art show, in December.

The Diet Coke brand, which this year celebrates its 30th anniversary in the UK, is launching a new campaign, designed to evoke powerful overwhelming emotions in every woman. For the maximum effect of the new promotion, the brand has brought back its iconic Diet Coke hunk, who will appear in a new advert of the brand, which will be unveiled on the Diet Coke’s Facebook page at 11:30am on Monday (28 January).

Taylor Swift is helping the Keds sneakers brand to roll out a U.S. campaign, dedicated to “brave girls,” who are not afraid of living their lives to the full. The 23-year old American singer-songwriter is known for her playful nature (in particular, she likes to write songs about guys she broke up with), so Keds thought she could be a true role model for the brand’s target audience, young females.

Target is contributing to online shopping by launching a bunch of brands, which are available exclusively online. For the US retailer, it’s another way to deliver a better experience to the consumers who prefer to purchase goods in the comfort of their homes. With this move, Target also aims to drive more consumers to its online platform and become a stronger player on the e-commerce market.