The Macallan luxury single malt whiskey brand continues its Masters of Photography series by partnering with renowned photograph Annie Leibovitz who shot Scottish actor Kevin McKidd in her photo series for The Macallan.
Category Archive: News
Recycling has inspired a range of apparel brands, including Levi’s, H&M, Nike and PUMA to name but a few, which launched a plethora of dedicated projects around the globe, creating new items from old things and encouraging people to participate. PUMA, which created Clever Little Bag and Re-Suede shoe, has recently launched another recycling project, the campaign dubbed PUMA Bring Me Back Program, inviting people to donate their old clothing and footwear to a good cause—contributing to a healthier environment—instead of sending it to the landfill.
Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.
Supported by Intel Ultrabooks Project, these lightweight, thin but powerful devices are gaining more popularity providing a smart decision for work and entertainment that keeps in pace with a fast modern lifestyle. As part of its global marketing campaign, Lenovo has just rolled out the new IdeaPad U310 and U410 Ultrabooks.