Many alcohol brands including Bacardi and Stella Artois support awards that recognize the best bartenders in the corresponding categories, but Campari is the first spirit brand that sponsors the first-ever award celebrating the best bars. Campari yesterday congratulated New York’s PDT for winning the newly established James Beard Foundation ‘Outstanding Bar Program Award’.

The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants.  Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.