Red Bull, which is more about extreme sports and mind-blowing adventures, has impressed public with visual magic at Miami’s ULTRA Music Festival (March 23-25). The energy drinks brand created hilarious projection mapping ‘Red Bull Mind Meld’ on the facade of the legendary InterContinental hotel, which included a series of stories. The projection, developed and executed by Integrated Visions and SenovvA, covered approximately 20,000 square feet of the 366 ft tall hotel’s north side wall.

LG has announced it started to produce the first plastic electronic paper display (EPD) for use in e-books. The plastic e-ink 6-inches EPD gives users an opportunity to experience paper-like reading due to its flexibility—the device bends at a range of 40 degrees from the center of the screen. Its 0.7mm plastic substrate is as slim as a handset protection film. The EPD weighs only 14g.

Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.