Stella McCartney unveiled her adidas Team GB kit at London’s Tower of London yesterday, on March 22. Stella McCartney was tasked to develop the sportswear that features adidas‘s technological advancements such as Climacool moisture management in clothing and footwear.
Category Archive: News
Smirnoff, which last year helped Madonna to find a new dancer in a global search as part of the second edition of its Nightlight Exchange project, is continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. The iconic vodka brand is offering its fans an access to a collector’s album, a set of remixed tracks from the singer’s much-anticipated latest album MDNA, which is slated to hit the stores on March 26.
Burton’s Biscuit Company has announced it is relaunching Wagon Wheels. The iconic biscuit brand has been a regular at teatime and in the playground since 1948. Bloom were appointed following a strategic pitch in June 2011. The aim of the relaunch was to give the brand an identity that is relevant to a new generation of British kids.
Starbucks is determined to compete with energy drinks market leaders such as Red Bull and burn. The company takes on the energy beverage giants with the global release of Starbucks Refreshers, all-natural revitalizing sparkling product based on real fruit juice and green coffee extract. The delicious, low calorie and energetic offering has been tested in select markets in the U.S. starting 2010 in a glass and later in a can, and now Starbucks is ready to introduce it on the national level, according to the press release.
Ziggurat Brands are excited to announce that they have designed the first range of microwavable meals designed especially for kids by Tilda Rice. Tilda, the first company to bring Basmati Rice to the West over 30 years ago and now with 51% of the market share in the UK, instinctively recognised the importance of product integrity when designing products for children. Unimpeachable quality, as with all everything they do, was at the heart of the offer.