McDonald’s kicked off a new Twitter initiative, #Shamrocking right before St. Patrick’s Day. The fast food company has recently failed its #McDStories campaign which was aimed to encourage users to share their favorite memories of the McDonald’s but instead faced mostly bad stories of awful food and service.
Category Archive: News
PepsiCo is getting ready to kick off its new low-cal Pepsi NEXT product that is expected to become “a game-changer in the cola category” as the company says. The NEXT cola was unveiled in the end of last month and contains 60% less sugar than regular Pepsi-Cola. With the new product, Pepsi responses to the public demand for a diet cola with a full-flavor taste. ‘Drink it to Believe it’ is a slogan of the new campaign.
Durex Australia has launched a global creative contest ‘Durex Naked Box’ to crowdsource design for the new condom pack. While the activity to which Durex products relate is better enjoyed in a couple (traditionally), the brand still can deliver fun to a broader audience as this contest and previous creative competitions prove. The new initiative convinced by creative agency Iris Worldwide is rolling out on the Durex Facebook fan-page—the brand is offering people aged 18 or older create their own vivid and hilarious cover for the next box.
Subaru, which saved people in Australia from boredom at work in 2010 by sending a squad of rescuers to the offices, is now doing quite the same in the USA, but with an open air twist. The auto brand has launched the ‘Work Play Love’ Tour to encourage American employees to get out of their stuffy office environment, take off white collars and attend one of over 50 fresh air therapy stops, made at various U.S. companies, which support the movement. The new initiative, which helps employees achieve life-work balance, will be promoting the all-new 2012 Subaru Impreza, designed to deliver more fun, adventures and air into people’s life.
