Echo has designed the branding, primary and secondary packaging for Carling’s innovative new summertime beer, Carling Zest—a 2.8% ABV beer with a light, citrus flavor brewed under the Molson Coors major brand name.
Category Archive: News
PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.
The article is written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!