Google is unifying users’ entertainment with the launch of Google Play, a cloud-based service which enables users store multiple songs, movies, books and apps online. Now you don’t need to switch from one device to another, synchronize data, use cables or pay for storage space—the company united a range of its services such as Android Market, Google Music and the Google eBookstore into one platform called Google Play, launched on March 7.
Category Archive: News
Since 2007, every year in late March the world celebrates WWF’s Earth Hour with a global voluntary environmental action of switching off the lights. As part of this year’s Earth Hour global celebration slated for March 31 (8.30pm–9.30pm) people all around the globe are invited to participate in a new activity, the ‘I Will If You Will’ activity, which encourages them to make commitments and promise to do something unusual if the others will pledge to take ‘green’ actions’ to save. The new platform, created in partnership with Leo Burnett and launched at youtube.com/earthhour, is open for everyone who wishes to inspire their friends, family and just people around to set personal sustainability goals.
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the largest brand by volume for Pernod Ricard globally, is also the valuable spirits brand in India considering net sales and profit. To consolidate the brand’s position and enhance brand power in the country, the alcohol giant introduced Royal Stag Barrel Select, locally produced premium edition of the whisky between the deluxe and premium segments on Indian market.
Starbucks opens a new concept store in Amsterdam tomorrow, on March 8. Called ‘The Bank,’ the concept store features a ‘Slow’ Coffee Theatre, Dutch design, community gathering spaces and a bakery. The concept store is a part of total Starbucks chain renovation that has already started in North America.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Feeling under pressure? Caught up in a frenzy of non-stop socialising on Facebook, Twitter and Yammer? Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands. It’s at times like this I long for Icelandic singer-songwriter Björk’s calming lyrics, ‘It’s, oh, so quiet shh, shh. It’s, oh, so still shh, shh. You’re all alone shh, shh. And so peaceful….’