Schweppes Abbey Well is celebrating its status as the Official Water of the London 2012 Olympic and Paralympic Games with a bold and eye-catching new design. Refreshing the British natural mineral water brand, the new look will be supported in-store, with further activity set to run ahead of the Olympic Games.
Category Archive: News
Fast Company, the journal covering the latest news in the technology, ethonomics (ethical economics) and design fields, has unveiled its annual ranking The World’s 50 Most Innovative Companies. Apple, Facebook, Google and Amazon are taking the lead (they are No. 1, 2, 3, and 4 correspondingly). Traditionally, the biggest intrigue here is not who will occupy the top lines (these several leaders are featured on most of ‘the best, the most successful, etc.’ ranks), but in which order they will do it (though, there are some newcomers as well). The most unpredictable thing here is what companies will take the rest of the positions and rule in their industries.
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.