The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
Category Archive: News
Diet Pepsi continues to celebrate its passion for fashion, and announces a new ‘chick’ initiative to be rolled out at Mercedes-Benz Fashion Week (February 9-16, NYC) in the coming days. The zero-calorie drink, which is one of the official sponsors of the event, will open its ‘Diet Pepsi Style Studio’ fashion show on February 9 at 8:00 p.m. in The Box at Lincoln Center, where it will unveil collections by four emerging fashion designers, who represent four different regions of the country and infuse their creations with a local spirit and touch. For this project, the brand teamed up with fashion commentator Simon Doonan, who curated the up-and-coming talents.
Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks is launching a new version of the app in the US to help spread love across the nation and ‘Celebrate everylove.’ Just like the X-mas version, it brings to life the limited edition cups with holiday symbols (now they are hearts) and special targets with an augmented reality twist. The new Valentine’s Day application, which allows to create and send a personalized animated valentine or a festive Starbucks Card eGift, will be available to download from here for eleven days, February 6-16.
Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced the ‘Great For You’ icon in Washington, D.C. today, on February 7, as part of the company’s healthier food initiative—the new label will first get featured on select Walmart Great Value and Marketside items, fruits and vegetables, both fresh and packaged, at Walmart U.S. stores this spring.
Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy, which has been working on the project for three months, has also created new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.