Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
Category Archive: News
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from January 13 to February 1 on the H&M Design Award website.
Dolce&Gabbana has unveiled an haute couture range of exclusive heavily embroidered bodices that may be turned dresses, all in crystals, priced at eighty thousands of euros on average at its fall fashion show. The new “63 exquisitely crafted bustiers encrusted with jewels and sequins and everything glittery” were presented at the closing of the SS12 (watch the video below). These bodysuits are available both as they are and as dresses, which are much easier to wear than bustiers (the key elements of design and decoration are preserved)—only a few of them can be purchased at the moment (which makes this range a bit prêt-à-porter), the rest can be ordered by the loyal clientele.
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Over the past three years, marketers have focused on delivering promotions, price cuts and additional value for consumers more than anything. This approach has been necessary to a large extent but much of it has also been done at the expense of brand building.
IKEA, The Life Improvement Store, announced the grand prize winner of the second year of its Life Improvement Sabbatical Contest: Melissa Matthews of Wake Forest, NC. After a month-long, online public vote, Ms. Matthews has won a year-long sabbatical (worth $100,000) to improve the lives of others through her Special Technology for Special Kids! program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $50,000 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest (up to the first 50,000 votes—the program received a total of 50,191 votes).