Branding & packaging design consultancy CARTILS has redesigned packaging and set out a strategy to reinforce the super-premium positioning of one of the world’s most premium vodkas — Snow Queen.
Category Archive: News
Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual body massagers from Durex Play—Dream and Discover.
On the heels of Frito-Lay’s campaign focused on the sources of its products, McDonald’s is going to launch a new promotion in the USA, revolving around the company’s meat and vegetable suppliers, to showcase real people, who help make the fast food chain’s offerings organic. The new push, which includes TV, print and digital, additional paid and earned media, is slated for January 2, and, as AdAge reports, it will be “running sporadically” through the end of 2012.
With a heritage of producing handsets that combine the best in style and substance, Prada and LG unveiled the partnership’s latest must-have smartphone, the Prada phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies. The Prada phone by LG 3.0 combines Prada’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.