Honda experiments with different ways of marketing to attract a consumer’s attention. As part of its 2012 Civic campaign, the automaker has released an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence.
Category Archive: News
Rihanna, who is fronting Nivea’s 100th anniversary campaign, is also collaborating with Armani, both as a face of the fashion giant’s new promotion (launched earlier this fall) and as a designer of a new capsule collection of apparel, which includes lace lingerie in a special bag, two styles of jeans, a leather biker jacket, two tees and a leather bag, featuring the signer’s ‘R’ logo and the eagle, the symbol of the fashion brand.
Starbucks, which started celebrating Christmas with a nice tech piece (the coffee giant launched a mobile device app which animates characters on seasonal red cups in the U.S. and Canada), is planning to continue to enhance consumer experience with technology next year with introduction of it mobile app payment system to the UK market on January 5, 2012. The new service comes on the heels of the recent announcement about the upcoming launch of the My Starbucks Rewards program across the country.
On the heels of the launch of Levi’s campaign ‘Go Forth’ on a global scale earlier this year, which encouraged thousands of young people to take action and be one the forefront, the iconic jeanswear brand is kicking off a film competition entitled ‘Show us the way’. To launch this new cinema contest, which encourages participants to show “their visualization of a better tomorrow,” Levi’s has collaborated with the American Film Institute to provide the US community of filmmakers—both amateur and professional—with an opportunity to take a first step to what they really want.