Mattel, the producer of Barbie, announced its new sustainable sourcing principles that manage the company’s procurement of paper and wood fiber used in its packaging and products.
Category Archive: News
Every successful brand or company has a team of people, who developed the winning strategy and helped it move forth—and, in its turn, every team has its leader. Adweek, the magazine dedicated to covering creativity, client/agency relationships and global advertising, honors world’s most powerful marketers, who contributed to strengthening international brands, which shape out today’s culture and in some way determine our tomorrow. This year Adweek will celebrate eleven individuals, who helped global brands continue re-imagining our world, with the prestigious Brand Genius awards (formerly known as Marketer of the Year) “for their success in genius concepts.”
Global companies do not hesitate to share their expertise—and money—with aspiring entrepreneurs and small businesses. Among those who come out to support little companies and help lead their country out of the global financial are Facebook, Dell and Starbucks to name but a few, and this list is growing. MillerCoors is one of those who provide aspiring businessmen with a monetary support to develop their companies, diverse and promising—though its MillerCoors Urban Entrepreneurs Series (MUES) program, the alcohol manufacturer has been giving away five grants of $150,000 annually for over a decade. Now, the company is announcing a new submission round (this year, the period was extended by nearly a month), which is running through October 28 at www.MillerCoorsMUES.com.
Coca-Cola (#1) takes the lead in Interbrand‘s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report (see the full list of brands below).