Global alcohol manufacturers pay attention not only to the amount of drinks they sell, but to responsible drinking as well. One of them, AB InBev UK, has initiated a study, conducted by Populus and Mumsnet, to reveal what influences young people’s attitudes to drinking and what they consider the most reliable source of information when it comes to talks about alcohol. The study revealed, that young people in the UK believe parents educate them better on the alcohol consumption issue than teachers or even health advisers (31% compared to 9% and 9% respectively)—but it’s better for them to source advice from other parents (37%), shared through a website (82%). To encourage the talk, AB InBev UK launched a new project dubbed Family Talk UK on the Facebook platform, where parents of teens are able to get advice related to the theme.
Category Archive: News
Kleenex has introduced its new innovative product—Kleenex Cool Touch, facial tissues that contain relieving ingredients to help sore noses. The ad campaign is not far off.
The Kimberly-Clark brand that invented facial tissue 87 years ago know well when to roll out its ad campaigns. For example, last January it invited Americans to ‘share softnes’ or suggested Hispanic kids to ‘catch sneeze’. The high season for facial tissues has begun and it means a monthly sales increase as much as 65 percent over the summer months, says the NewYork Times.
Manufacturers are seeing a rapid expansion in the number and scope of regulations around product and packaging recycling, such as the European Waste Electric and Electronic Equipment (WEEE) Directive. SAP AG is helping Panasonic comply with these worldwide product end-of-life regulations and retailer mandates with the SAP® Recycling Administration application. In addition to compliance, the application helps Panasonic to be more efficient and reduce both recycling and operational costs. The use of the software drives excellence in recycling and reuse, which is an important aspect of any customer’s sustainable supply chain and products business case—with the ultimate goal of protecting the brand while designing, manufacturing and distributing innovative, safe and compliant products.
New York-based brand design consultancy Little Big Brands announced today the addition of industry veteran Crystal Bennett to the firm. Bennett, who joins from global brand consultancy CBX, where her sales efforts led to more than doubled revenues, has been named partner and director of business development.
IBM is addressing a range of city challenges with its groundbreaking technologies to help make metropolitan areas around the globe a better place to live. As part of its Smarter Cities project, the technology giant offers solutions to a variety of urban problems in transportation, building, education, public safety, healthcare and more areas, creating cities of the future. On September 28, the company announced its collaboration with Streetline, Inc., the leading global provider of sensor-enabled mobile and web applications for smart parking solutions, aimed at helping people with tips for finding parking spaces faster and providing urban areas officials with the ways to alleviate traffic congestion.
Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.