The BMW Group signed an agreement wth the UN Alliance of Civilizations (UNAOC) to explore in a joint initiative, the ‘Award for Intercultural Innovation’. The award represents a new kind of partnership between the private sector and the UN system.
Category Archive: News
As part of its inaugural participation in the first Core77 Design Awards, promoted by one of the world’s most important and influential websites for graphic design, Casa Rex has been selected as a winner in the ‘Professional Notable’ category. This was for the packaging design developed for the new range of powder detergents, Skip Perfect Black/ Perfect White, for Unilever Argentina.
You are welcome to share your thoughts on this article written by Ted Mininni, President of Design Force Inc, USA
Marketers have increasingly directed their messaging at children. Even for adult brands. Getting kids to endorse specific brands of cars, food and beverages as well as other consumer products has borne fruit. Kids have more influence than ever over the brands their parents purchase for them, and they have an increasing say over all family purchases in general.
Toyota continues to explore the ‘plural’ theme—the auto brand teamed up with Saatchi & Saatchi LA agency to launch a new piece in its advertising push ‘Prius Goes Plural’ launched to promote the Toyota Prius hybrid model range. Now, the brand introduces the People Person, created of 18 humans, which together make up a new huge character, being its body parts. Brought together, they move and act like a single creature, performing usual daily routine (turning off an alarm clock, brushing teeth, etc.), reflecting the idea that most of us behave in similar way, while being quite different by nature.
Aesop, the brand story telling agency which launched in May this year, has created a full brand identity and guidelines for one of the most ambitious marina transformations being undertaken in Europe—the refurbishment of Barcelona’s Marina Port Vell. The identity is being rolled out across stationery, merchandise, launch materials, uniforms, signage and a new website, and Aesop is working closely with the architects of the new marina to ensure that the brand identity is consistent within the environment there.
The Coca-Cola Company is taking a decisive step further in its commitment to help positive social changes continue around the globe. The company, which reported that it has recently awarded $9.6 million in grant awards to more than 40 global community organizations during the third quarter of 2011, yesterday, September 22, announced a partnership with UN Women partnership to promote women’s economic empowerment.